Technology Can Help You Evaluate Prospects



	Solutions Main Marketing For Professionals (B2B) Solutions for professionals serving business clients Marketing For Small Business (B2C) Solutions for businesses that sell products or provide services to consumers Web Applications For Architects Facility management and collaboration web applications to help architects and project managers Introduction To Internet Marketing A Flash Introduction of Relationship Marketing Strategy Checklist Is your Internet plan meeting your objectives?				Technology Can Help You Evaluate Leads What is the most frustrating thing about marketing campaigns? You don't know what happens to your e-mail, letter, or circular after you send it out. What if technology can help you track your marketing e-mails? With that information, you might be able to determine the most promising prospects and focus your energy to follow up with them. Using web-tracking technology, you can break down leads from an e-mail campaign into the following categories: People who opened your e-mail clicked-through to your web site clicked on your offer links are frequent visitors replied to your e-mail phoned you Develop Follow Up Strategy With this information, you can determine which prospects have the most interest in your message and develop a strategy to follow up by phone or e-mail. Next: Next Steps Use Email To Keep In Touch Find And Evaluate Strategic Partners Web Site As Marketing Tool Compelling Web Sites Build Trust Use Technology To Evaluate Leads Next Steps


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